A Deep Dive Into an Ecommerce Content Strategy Designed to GET LINKS


Session Description:

I will show you the actual pieces of content I used to build enough links forTrafficSafetyStore.com (while in-house as the VP of Digital Strategy) to outrank Home Depot, Lowes, Ebay, Amazon, Walmart, and Grainger.

This will be a step by step look at how the opportunities were identified, how the content was scoped out, and the strategies used to then leverage that content to GET THOSE LINKS

I’ve never before shared all the content types, URLs, and results metrics (i.e. number of links, links themselves, traffic metrics, and results) of this specific strategy. I will be referencing common SEO tools like Ahrefs, SEMRush, Majestic, Pitchbox,Hunter.io, and a few internal tools. Exactly what types of content they need to be creating and how to create it.

For Agencies OR Brands TBH; anyone who works in Ecommerce and wants to see a real world content strategy that drove 10x growth (from $3 million to over $30 million in sales)

Date: November 7, 2019 00:00

Track:

Speaker(s):