A look under the hood of Bing Webmaster Tools


Session Description:

A deep dive into Bing Webmaster Tools for marketers – the who, the what, the why!

In this session, Frédéric Dubut, Senior Program Manager at Bing, along with project manager Nikunj Daga, will take UnGagged LA attendees behind the scenes at Bing Webmaster Tools. By understanding the process by which BWT makes updates to its guidelines, marketers and SEO professionals can anticipate what tactics are sustainable and which ones will inevitably leave money on the table.

They’ll also be touching on some hot topics and explain how BWT handles them (e.g. subdomain leasing). You’ll get a thorough understanding of both the power and limitations of some of the newest BWT features.

This is THE session for anyone looking to optimize for Bing.

Date: November 7, 2019 3:30 PM

Track: Track 2

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