A Sound Advantage: Search and Semantics


Session Description:

It’s not breaking news that voice search is the emerging technology of greatest interest, but what hasn’t been demystified is how it works. This session will uncover how the algorithm functions at a structural level by dissecting Google’s Automatic Speech Recognition and deciphering the nuances of linguistics as they apply to semantic search.

We’ll learn how Google processes sound and conducts speech modelling; the five voice search quality metrics Google applies to its voice framework; and how to enhance your own strategy with tactics for targeting content by searcher need states.

Date: November 7, 2019 4:30

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