Marketing Data – Lets Pull the Trousers Down on Reality

Session Description:

Brands rely on data to make decisions but less than 15% of marketers trust the data they have available.

Let’s change this!

In this session, Russell will go through techniques and tactics that allow you to understand what you’re looking at, where it comes from and where you can look to find the real game changing analysis.

Date: November 7, 2019 1:15 PM

Track: Track 2