It only takes a one mistake to ruin your brand online. Sometimes it’s an intentional attempt to increase traffic by doing things the wrong way – other times it’s just folks either only knowing half of the story, or only knowing enough to be dangerous.
In his session, Simon will cover real world examples of brands screwing up their own digital marketing presence. You’ll learn how they destroy their organic search presence, their online reputation, or both. He’ll then delve into the best ways to identify and fix those issue if/when they happen to your site, so that your down turn is as minimal as possible.
Then the session will close out with a conversation on how you can prevent / mitigate these issues, buy building a co-operative, collaborative team that thinks about brand marketing, while deferring appropriate decisions to the digital marketing team.
Date: November 8, 2019 11:15 AM
Track: Track 2
VP of Audience Growth - Trader Interactive