UnGagged Las Vegas 2018 Schedule

The Sessions

UnGagged Las Vegas: November 4-7

Don’t expect over-shared Conventional wisdom and blog-saturated best-practice lists, UnGagged NY is the only SEO conference to focus on real-world strategies that deliver real-world ROI.rnrnWe’re covering all the industry acronyms, from SEO and SEM to CRO and NLP. And if that’s not enough, we’re looking at optimizing your agency, analytics and reporting, mobile, local, video, social and more!

08:00

Breakfast & Registration

10:15

Introductions

10:30

State of the Industry

We’re taking a look at the realities facing businesses today and tomorrow. Voice is just the tip of the iceberg and it’s often misunderstood. This overview will help you better understand why “conversational” is so important, how it’s being engaged with, what the big companies are focused on and I’ll…

12:30

Lunch Break

14:00

Google Hates Your Content Strategy: Making a Deal with the Devil

In this presentation, I will dive into the unyielding march for Google to take complete control of transactional queries in Google. The real estate war with Google versus publishers does not spell doom. Google is giving publishers opportunities in informational queries and unique content. We will look at: The difference…

Shameful Technical SEO confessions

You’ve heard Bartosz Goralewicz pushing the importance of technical SEO for years. And now that the dust is settling to reveal the latest SEO landscape – one which Google is finally caught up with technical SEO – Bartosz has a confession to make: there’s now another way to do this….

Enter The Void: Marketing in a World of F**ked Up Technology

Technology is changing at an incredible pace, which makes it challenging to stay on top of the latest trends. New technology is constantly changing the way we interact with the world, and consequently, how businesses should effectively market to their audience. Also, probably not helped by our own ineptitude, in…

15:00

Using Topic Modelling Frameworks To Win Big With NLP & Semantic Search

Disambiguation is one of the biggest challenges still for search engines and one of the ways in which we can help dramatically is to utilise co-occurrence and topic-modelling frameworks to assist with algorithms driven by natural language processing. You shall know a word by the company it keeps is a…

Real-World Technical SEO Puzzles and Solutions

Barry Adams on real-world Technical SEO problem solving… ’nuff said? There’s a lot written about technical SEO and how websites should be perfectly optimised for crawling and indexing. But in the real world websites are messy, confusing, and full of hidden surprises. In this talk Barry Adams will show several…

16:00

Intermission

16:30

Negative SEO: The Dark Arts, Part II

Last time RSnake spoke, he blew away conference attendees. Some people said that it was the best presentation of the year. Well, we got RSnake back and he’s agreed to give us another deep dive into his crazy world of hacking, security, and how that effects our bottom line. Without…

Safety First! Link Building for Fun & Profit (while mitigating risk)

While Google is punishing what it sees as ‘artificial link building’, the ranking algorithm still places a heavy emphasis on on links, so how do you build links in the safest possible way without falling into the ‘outreach/PR’ trap? This session looks at the various strategies to build your link…

Mastering SEO Siloing (UnGaggedStyle)

SEO Siloing was a methodology invented by Bruce Clay, and honed over the years, commonly increasing organic traffic several times when implemented properly, Siloing remains one of the top architecture methodologies for websites today. This is a complex process and there are many ways to go wrong. This session presents…

17:30

Opening Night Networking Drinks

08:00

Breakfast & Registration

09:00

Making Money w Paid Social: 13 immediately actionable tactics to take home & shred

This session is so mind-blowing we can’t reveal details yet, but soon!

Introductions

10:00

Hacking Google: From tracking users to hijacking PageRank

Tom is an experienced Technical SEO and a hobbyist security researcher. In this presentation, Tom will talk about some of the times these two passions have overlapped. He will start with presenting a few tidbits he has found over the years, from identifying which social networks users are logged into,…

11:00

Morning Networking Break

11:30

How to succeed in an increasingly competitive online market: One-minute videos and Facebook Analytics

Agencies and entrepreneurs spend 80% of their time creating new content and only 20% of their time optimizing it. The smart few do the opposite, letting their greatest hits live forever instead of creating new content on a rigid, arbitrary schedule. Facebook is increasingly a game of evergreen funnels that…

How Just Eat feeds Google & Users

Did you know that on the Just Eat website, the number of unique URLs rapidly approaches infinity, which for twenty thousand restaurants could cause crawling issues, pagination, facets and more cause chaos for search engines – for every URL we might also have a mobile URL an Android URL and…

12:30

NLP, Google, Structured Data, Rank Brain, and You

It is a common myth that Google uses Natural Language Processing in its search algorithms, but true NLP is still something search engines struggle with even today. So what does Google do to compensate for this shortcoming? This session will help you understand the history of how Google processes data…

Is Voice Search Really Such A Big Deal?

“50% of all searches will be by voice by 2020” – comScore We’ve all seen statistics like this. They sound impressive, but do they hold up to any scrutiny? And even if people are talking to their devices more, so what? Is it a genuinely new commercial opportunity? In this…

SEO & PR – Finding Great Links and Ranking Opps in the Crosshairs

Ever since the launch of Google, link-building has been a cornerstone to SEO. But too often, link-building & outreach is only done with SEO metrics in mind. Furthermore, outreach has always been a staple of marketing, so how come links and outreach for SEO are thought of as a separate…

13:30

Lunch Break

14:30

BRAND ENGAGEMENT – LOST money in Vegas? How to MAKE money as an Online Casino Affiliate

Have you ever wondered what really goes on behind the scenes in the running of a casino? It’s a secretive, exciting world that very few get to see first-hand. In the online casino space, it’s no different. This talk includes A rare, detailed, behind-the-scenes look at online casinos The opportunities…

AI and Machine Learning in PPC Advertising

Artificial Intelligence and Machine Learning are powering the newest, most important features for advertisers on Google Ads and Microsoft BingAds. In this session I will detail the ways that these technologies have been implemented in the advertising platforms. I’ll describe and compare bidding automation capabilities and attribution models. Attendees will…

6 Disruptors that Matter to Marketers

Today, we are constantly competing to win the hearts and the attention of our audiences and customers. Consumers are engaging with more [media] content across more devices than ever before and this is disrupting traditional marketing as we know it. The shift is accelerating more as consumers incorporate IOT and…

15:30

How to Get Insight From Crap Data

Nearly all of the data we look at in our daily roles is inaccurate. Whether that is from poorly set up tracking, Google withholding partial data, or even malicious manipulation of our data – it’s hard to know what numbers we should trust. At previous UnGagged events, we’ve learnt how…

Next-Level SEO

You’ve optimized your titles, headings and content. Your site is fast and mobile friendly. Where’s the revenue? This session will show you how to take a great foundation and build on it to make your results even better. You’ll learn about the KICC Method, developed by Jenny Halasz to help…

Grow your business: Your 4 Step Strategy to Building a Sellable Business

Grow your business, sell your business. Whether you’re thinking about selling your business now or not at all, implementing a strategy now to ensure it is sellable is essential. Many business owners wait until it is too late. From experience completing over 550 deals with a combined hundreds of millions…

16:30

Networking Drinks

23:30

Reuse, Recycle: Everything You Need to Know About Reusing Content

Why waste great content? Why not figure out how to spice it up even more and publish it again? In this session, we will look at the different ways businesses have reused content and the results that have stemmed from doing so. We’ll also run a full content audit to…

08:00

Breakfast & Registration

09:00

Introductions

Black Hat Analytics: The end is nigh

Your tracking pixels are weapons which competitors, hackers, and bots can use to disrupt, impact, or even destroy your business – and there’s very little you can do about it. This terrifying talk explores and exposes the kinds of vulnerabilities which are baked into the very heart of the systems…

10:00

Defense Against the Dark Arts: A Guide to Fighting Against and Recovering from Negative SEO

How can you tell if you were hit by a negative SEO attack? How do you go about recovering? Is there any way to stop an ongoing attack? In this session, Joe will be providing a whirlwind of information on everything negative SEO that can possibly fit into 1 hour….

11:00

Morning Networking Break

11:30

Cutting Edge Email Deliverability and Marketing

This is one Email Marketing session you won’t want to miss! We can’t go into too much detail, In this session, you’ll get best-practice insights on deliverability and marketing from Jeremy Schoemaker, who has bulk-mailed millions per day and also consulted for some rather big-brand companies. Jeremy also has direct…

SEO in 2018: How to Win in a Mobile First World

In this presentation, Catfish will talk about all the mobile-centric SEO developments in 2018 that business owners and Web masters need to be paying attention to, to ensure that they are well positioned to succeed in the new “mobile first” organic search landscape. We will talk about briefly about the…

One Size Fits None. Custom Fit Dimensions and Data in Google Analytics, to you

If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy?(*asking for a friend.)…

12:30

PPC & Retargeting

Advanced PPC and Retargeting techniques.

How to Build an Online Business You Can Sell for Six, Seven, or Eight Figures

Have you ever dreamed about building a business that can be acquired for six, seven, or eight figures? Learn what you can do today to set yourself and your business up for an eventual profitable exit. In this session, we’ll examine: What are the driving factors behind high-priced exists What…

Stranger SEO: You’re Telling Your Story Wrong!

Christian A. Dumais has been living and working in Poland for 15 years. When he was first hired by an SEO and Content Marketing agency those many ago, he knew virtually nothing about the search industry, and being the ONLY American in a Polish company, his feelings of being out…

13:30

Lunch Break

14:30

Why no one listens to your SEO advice, and what to do about it

SEO is the foundation of online business success and the activity that provides the highest possible return on investment. So why does no one give a shit about what you say to them, even when you KNOW it can significantly improve their long term performance? It’s time to climb out…

SEO Science: How data-driven decisions transform your competitive analysis and SEO strategy

On-page SEO is the lost art of search engine optimization. But don’t underestimate of tuning the ranking signals ON your website. Why? Because you are in full control and can create the content, structure and factors that are needed. In 2018, the times of guesswork, intuition and gut feeling about…

17:00

Closing Networking Drinks

08:00

Breakfast

09:00

Facebook Masterclass

If you want to leverage the exact same social ad strategies used by Fortune 100 Brands… even if you can only advertise for $1/day, this is the most important workshop you’ll attend all year. Facebook Masterclass with Dennis Yu This isn’t one of those “high level conceptual” workshops that only…

Technical SEO Masterclass

For websites to perform well, their technical side now matters more than ever, but we know it’s often overwhelming and challenging due to its complexity. To grow your organic search presence, you need to master technical SEO foundations and truly understand search engine processes such as crawling, indexing, structured data…

Local SEO Masterclass

This in-depth Local SEO Masterclass will cover: The difference between regular SEO and local SEO Recent updates to Local and what’s important about the changes The signals that influence Local relevancy and rankings Local links – how to approach link building differently, what kinds of links work best, linkbuilding workflow…

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