UnGagged London 2016 Schedule

We cover all the Acronyms…

The UnGagged London 2016 Sessions

There were over 200 SEOs and digital marketers at UnGagged London 2016 looking to gather information on topics covering SEO, CRO, Mobile, PPC, Apps, Social, Content, Data Analytics and more. In an intimate and open environment, 29 world-class speakers shared insider information on the latest techniques and strategies used in the digital marketing and SEO world.

09:00

Welcome to Reality

Marcus is going to kick off Ungagged London with another high energy #SlideStorm, racing through hundreds of slides. Marcus will focus on what’s up next in search and SEO. But don’t expect just boring theory, as he will focus on actionable SEO in the age of artificial intelligence, by republishing…

10:00

Strategically Social – Social amplification for fun and profit

How to get seriously social without investing too much time and without f**king it up. Got a social client you need to look good for? I’ll show you my sneaky tricks to cheaply amplify the content I produce when it really matters.

11:00

The True Power of the Dark Side

Did you know you are being lied to on a daily basis? Black hat marketing will NOT ban your ad accounts or ban your sites from Google. These lies are told to you to instill fear so you behave in an Orwellian environment. It’s bullshit. It’s time to wake up…

13:00

Analyzing Links and Obtaining Links

Boykin will share some of his private tools that he uses to analyze backlinks, for the purposes of building backlinks, and for the purpose of disavowing backlinks, and will share information about what his thoughts are about what makes a “good link” or a “bad link”…. he will also discuss…

Marketing Attribution – Dont Nerf your Marketing

Attribution is no longer a buzzword. Russell will pull no punches in explaining the fallacies surrounding attribution and using specific technical examples explained in basic language show where the industry is and how things are going to get more data driven for ALL marketers in the next few years.

The Technical Cheatsheet for Small & Local Businesses

Small businesses typically have small marketing budgets. In his talk James will share tips and strategies that demonstrate succeeding online isn’t exclusively reserved for big brands and budgets. In this technical session James will explain how to utilise key on-page signals, keyword strategies and effective conversion tactics whilst operating in…

14:00

Bewildering Bots

Do you REALLY understand the dangers of allowing, blocking or bewildering bots? Good bots are easy to block. It’s the ones that you can’t see that do the damage. After crawling the web at an industrial scale for over a decade, Majestic has noticed a few things. This session will…

14:30

Break down data silos to _really_ optimize customer journeys

Businesses collect large volumes of user data, but it tends to be in different silos. We’ll talk about different strategies to integrate these disparate data sources, and how to use the data for more effective marketing and conversion optimization including: First-party data collection, including server logs and CRMs Collecting data…

15:15

The Link Building Dilemma

Links are as important as ever as a ranking signal and they’re not going away any time soon. But what types of links do you go for? Penguin made many link building tactics too risky. Content marketing can drive links with “big” or “viral” content but these can easily fall…

How “Big Data” can change the way you SEO

Looking at strategies beyond the norm, the session focuses on how, when you have more data and more information at hand, you can create deeper strategies which can be tested. How content can be analysed to provide actual statistics for success. How easy big data throws us low hanging fruit….

App Rank Tracking, Optimization & Maintenance

Everyone knows that apps are important, and that driving downloads has a lot to do with how the apps perform in the app stores. In this workshop-style session you will learn how to actively track the performance of your Android and iOS apps, using free tools available to anyone online….

16:15

Backlink Auditing – Cleanup for Fun & Ranking

Link building has changed. Many tried-and-true practices of the past no longer work. Some may result in ranking penalties, making link auditing and cleanup more crucial than ever. But how do you go about it? How do you decide what to remove or disavow? This session explores the new best…

Advanced Page Speed Optimization & Auditing

Slow websites will always struggle to convert visits into dollars, and this is even more true on mobile. As more and more searchers switch to mobile for their online shopping and entertainment needs, more and more companies are realizing that their mobile website isn’t cutting it in terms of page-speed….

Negative SEO & CTR effects on ranking

If a page is ranking in position 6, but gets a higher than expected CTR, Google may decide to seed this ranking higher because of the sudden burst of traffic that your site is generating. What does this mean for potential seo strategies? This means that further experimentation was needed…

17:15

Panel Session – How to Kill a Site

We’ve all done it or seen it and had to fix it – a dead site penalised by the Google monster. This panel is all about how-to kill a site and how to protect yourself from CERTAIN DEATH . Bring your drink, site back and have your questions at the…

Panel – The Rise of the Humans

If you believe the doom mongers, the future looks bleak for us humans. As technology becomes ever smarter, humans become increasingly superfluous. But humans vs machine competitions miss the point of what technology can achieve. If technology can become an enabler rather than a competitor for humans then this creates…

00:45

3 Pillars of Content Marketing – Strategy, Creation, Promotion

A common issue is that people normally focus on one of the 3, but rarely get all of them to line-up together – which is where the best content marketing results always come from. Kevin Gibbons will show and demonstrate examples and processes on how to make it work, so…

09:00

The hidden secrets of storytelling

“Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is psychology. Bas van den Beld will take you on a surprising trip through storytellingland. With great examples of stories and neuromarketing,…

10:00

How being ‘Uncle Jeff’ is damaging your brand

I never see uncle Jeff, he only shows up at big family events. · Achieving brand salience will never happen from piggybacking on the success of others. I feel awkward when Uncle Jeff tries to talk to me. · No one likes a try hard – The pitfalls from a…

11:00

Standing up for the SEO in 2016 with Growth Hacking techniques

I am going to describe few unique tactic approaches that are easy to implement and work. I will cover how to: – Find low hanging fruits and quick wins opportunities with keywords – Utilise existing data provided by 3rd party platforms – Make Social Media work for your SEO –…

12:45

Decoding the Future: Search and Human Context

Search stands on the brink of some monumental changes as new developments in artificial intelligence propels humanity forward into a new era of information. The goal will remain for search engines to connect users with what is relevant to them. However, as search becomes more pervasive, predictive and pre-emptive, engines…

7+7 Things You Didn’t Know About Links, Redirects and REL-Canonicals – The Full Edition

In April 2016 Google has again explicitly confirmed that links are the most important ranking factor. The Penguin Update was probably the most famous and most important Google Update when it comes to links. But is that all? No! Google has also developed, but in the hectic everyday life, one…

Surviving the machine revolution: how to become the digital marketer of the future

In the year 2026, the world has changed beyond recognition. The simplistic Internet of your time has long-since evolved into something too complex for most marketers to understand. Only those equipped with the right skills survive. Jono has travelled back in time to save you. To give you the knowledge…

13:45

Dynamic Content Personalisation: CRO steps bravely into the unknown

Programmatic. Algorithms. Big data. Our audiences have never been more refined. But qualified traffic means nothing if users end up on a one-size- fits-all website. The first step was to tailor landing pages and run A/B testing. Now comes the future of CRO: Dynamic Content Personalisation. The robots have given…

Getting The Family Behind URLs To Win On Crawl via Page Importance

Dawn has long been intrigued by the behaviour of Googlebots and in understanding what makes them return to URLs beyond the originally discussed factors of PageRank and Hostload. Her investigations have led her to work on strategies based upon several other factors, with a primary focus on utilising Page Importance…

From Recommendation to Implementation: How to GSD

How to do a technical audit or construct an SEO strategy is the easy part of our jobs. Taking those recommendations and ensuring they are able to have an impact upon website performance as a whole is far more difficult. As an agency, or in-house team, when you care about…

15:00

Bing? Why should I care?

For over 10 years search marketing has become synonymous with one publisher. In a world where every dollar counts, is ‘one size fits all’ acceptable for advertisers nowadays? ‘Who even uses Bing?’, ‘We tried it once’, ‘Bing is Microsoft?’ Wait, did you say nearly 20% market share? Investment, volume, quality,…

Dave’s Spaghetti Western of Links – from A Fist Full of Dollars to The Good, the Bad and the Ugly

Dave’s session will be a look at the proliferation of paid links that still exist in the industry and the variety of ways that links can be manipulated when they are placed. The session will look at the tactics that link sellers use to keep control of their equity and…

Mobile Marketing & SEO (One-Day Training Workshop preview)

This is a preview of MobileMoxie’s Mobile Marketing & SEO One-Day Training Workshop, to be featured at UnGagged Las Vegas. This London preview will run for 45 minutes in a workshop styled session. The topics be covered, include: Introduction to the Mobile Landscape & User Demographic Fundamentals of Mobile Site…

16:00

Working the crowd. Brands, Search and The US elections

In politics, a name is a brand. And that brand has a voice. Since the first Obama campaign in 2008 US presidential candidates have been making much more use of digital to amplify their story and to reach a wider audience. Just a month before the Democratic and Republican national…

Here is what some of our attendees had to say on the UnGagged London 2016 sessions: “Brilliant session, refreshingly honest tips and advice without any BS.” “Great content, super entertaining!” “Passionate, inspirational and memorable.” “Totally mind blowingly awesome!”

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