UnGagged London

UnGagged London 2017 Schedule

What’s Happening in 2017

The UnGagged London 2017 Sessions

Sessions at UnGagged London 2017 went beyond the Conventional wisdom and focused on those digital marketing secrets the leading experts don’t reveal anywhere else. We’d assembled a stellar lineup of speakers who were willing to Get UnGagged with honest and actionable strategies.

09:00

Integrated Marketing Masterclass

Elite PPC Psychographic Targeting | Search • Social • Retargeting Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments. Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website…

SEO Masterclass

Get ready for a fast-paced learning experience that just might blow your mind. Everyone from a beginner to an expert should walk out of here with an awesome set of new ideas and tools to increase traffic from Google and from other sources. This class covers 9 major areas of…

09:00

Social? Psychographics? Data? SEO? PR? Content? PPC? What the hell is Marketing Now ANYWAY!

Marketing tactics are blurred more than ever. Social channels are actually big display networks and SEO can be purchased with sponsored content which search engines somehow index. Lookalikes and retargeting often outperform top-of-funnel psychographics. Marketers run cutthroat search PPC campaigns to curated social audiences and retarget filtered by financial qualification,…

10:00

Technical SEO, JavaScript, DOM, HTTP/2, Chrome Dev Tools, Cache-control headers? What all that means and how to get started with technical SEO

Technical SEO delivers WOW results, and it is safe to say, it is again one of the hottest SEO topics. During this session, we are going to wear our geek hats and get technical. You’ll learn about: Getting started with Chrome & Firefox Dev Tools Improving your crawler budget and…

11:00

Secrets to Persuasion in Marketing

As marketers, we are constantly trying to persuade. Whether it is online, to our (potential) customers, or in speeches on conferences. We want to convince the ‘other side’ of our views. But people aren’t persuaded easily. You need to ‘push the right buttons’. Most of those buttons are subconscious. In…

13:00

Machine learning in CRO

We are working on a machine learning project at the moment which 1. Calculates the % probability that someone who hasn’t converted will convert – we are currently at 58% accuracy for this and it is constantly getting clever 2. Once we have got a high enough % we can…

An Unconventional Guide to Research, Optimise and Share Content

Would you like to learn what is a GAP analysis and how investigating competitors can deliver lots of valuable data for Your business? Do you want to learn what is an ATOM optimisation method? Are You hungry of something new, that wasn’t yet described online? I will show how to…

Psychographic Display Revolution: Lead-Gen for Attention, Conversion, & Community

The revolution of optimise-for-you algorithms and machine-learning AI is already taking over traditional bid, placement, and optimisation strategies making human marketers nearly obsolete. Marketers seeking to keep their jobs and stay relevant must master tactics that can ACTUALLY differentiate brands and cut through the cluttered digital space while maintaining spend…

How to hack social media and content marketing for 10x better ROI and SEO

Social media and content marketing can be tough. How do you cut through the noise? How do you get better sales and response from using these coveted channels? Marketers everywhere are looking for silver-bullets and magic pills to help drive traffic, attention and sales. While others claim there are no…

Some Red Flags that Search Engines can use to identify Spam

Long gone are the days when submitting to 1000 directories had much affect on search, but still many link networks and spam sites leave surprisingly obvious footprints which search engines and the enlightened can often use to pinpoint spam. This presentation looks at common and less common known signals, including…

15:30

Simple content optimisation hacks that will increase your rankings

There is a common conception that content should be written for users, instead of search engines. Which is of course true. However, avoiding content optimisation for the fear of “over-optimisation” or hurting the user experience can significantly limit the results you can get. During this session I will share tactics,…

Brand Engagement Session – Cyber Security From An SEO Perspectiv

Small businesses tend not to have IT departments, let alone a team prepared to deal with determined cyber attacks. The most recent and massive DDoS attacks and the infamous REST API WordPress exploit have revealed how unprotected small startups and businesses are to direct attacks from hacker groups. There is…

Debunking the SEO Mindcrimes

What’s an SEO Mindcrime? A lie told to you on purpose by someone in authority to take your money, your rankings, and your dignity. What a wanker, right? Want proof? How many times have you fallen for the Facebook post from a self-anointed “Guru” who claims, “Who else want to…

Debunking the SEO Mindcrimes II

What’s an SEO Mindcrime? A lie told to you on purpose by someone in authority to take your money, your rankings, and your dignity. What a wanker, right? Want proof? How many times have you fallen for the Facebook post from a self-anointed “Guru” who claims, “Who else want to…

16:30

Sophisticated Battle of Smart Asses. Behind the Scenes of ‘Games of Reviews’

For the session, I will dive into various aspects of consumer reviews online. I will discuss major players: Yelp, TripAdvisor. We will talk about the value of Consumer Reviews and how businesses make money and build their marketing around consumer reviews. We will talk about Reputation Managers and SEO specialists…

17:25

Using GTM to hack & test Tech SEO changes

What a blackhat geek could do, or the opportunities for a whitehat SEO Sometimes even with arguably the biggest dev team in the world, but sometimes a minor, unsexy change that you know might have a big impact – it can be challenging to test to get it done. Sometimes…

09:00

OK Google, what’s next?

SEO is changing faster than ever! This is not only caused due to the insane pace that Google puts to the day but also new devices and technologies arise that are significantly going to impact searchers behaviour and the way we interact with search engines. Technical SEO being the core…

10:00

Using Internal & External Data to Optimize Enterprise Sites at Massive Scale

Learn how William’s team at LinkedIn uses data collected internally and combines it with data from search engines to develop the whole picture and optimize at scale. Identify weaknesses and correct them, see what’s working well and ​amplify it! Poking around in Google’s Google Search Console Search Analytics in the…

11:30

Duplicate, Near-Duplicate and Similar Content in SEO: An Analysis Of Our Understanding And Conflicts With Consumer Choice Theory

Dawn Anderson shares some insight following a study into the area of duplicate, near-duplicate and similar content to gain an understanding of where SEOs stood on the subject and what we might be missing. This talk also looks at a potential conflict between SEO and classic consumer-choice theories, with a…

12:30

Brand Engagement – What machines can’t do: Winning with relationship marketing

SEMrush has built one of the strongest communities of search marketing professionals worldwide in less than 2 years. SEMrush team used social media as a channel to connect with thought leaders and gathered a lot of experts around the brand. This would not have been possible without a clear strategy…

From spam maker to spam cleaner, what redemption taught me about how to compete

Google’s main signal, links, has changed hugely over the last few years and yet as an industry we haven’t fully adapted to the change. The path we took to get to the current situation is littered with clues to where we should look to compete. Paul Madden started his life…

14:30

The Market Domination Formula: Facebook, Native Ads and SEO

The Market Domination Formula: Facebook, Native Ads and SEO. This 20+ year SEO vet has integrated Facebook and Native ads along with a long-time SEO strategy to dominate competitive markets. Full strategy will be revealed.

Less than 1 year until the EU General Data Protection Act (GDPR) comes into effect – is your marketing ready?

2016 saw the year of questioning the storage and acceptance of tracking a consumer’s behaviour online. Have you ever thought about what would happen if your customers data got into the wrong hands? If not, now is the time to start. How ready is your company to implement the GDPR…

15:30

Link Building like a Ninja

In this “must attend” session, Boykin will give up secrets and ideas and methods that he usually doesn’t discuss outside of UnGagged. Getting other websites to link to your site is the most important SEO factor when it comes to ranking in Google. Because of this, many people try to…

Converting Intent to Action – Traffic is vanity, conversion is sanity

If you are spending time, money and effort driving qualified traffic to a website then you need that to deliver on business outcomes. You buy and build traffic for user intent. But if you don’t optimise the experience on the site for that intent then most of that value is…

16:30

Beyond the Basics – Business-led Advanced Practical Optimisation Techniques

If you already have a moderate understanding of SEO but want to get some more in-depth insight into how things work and what tools you can use to turbo-charge your business, this session is the right one for you. Assuming an understanding of SEO already, this session will cover 3D…

23:30

Speak like a Professional – Pre-Masterclass

Without realising, we are all speakers. Whether it is at a conference or during our everyday work. In the business of marketing, this is even more so. We are also training our clients, sometimes even teaching potential clients. We are doing webinars, creating videos, and much more. Public Speaking skills,…

Uncover what a day in the life would be like at an UnGagged event! Our London 2017 event was jam-packed with multiple speaker sessions spread across 3 tracks. Morning tea, lunch and afternoon tea was all provided, along with networking drinks at the end of every day where you have the opportunity to exchange business cards with key figures in the industry.

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