UnGagged Session Audience

UnGagged London 2018 Schedule

The UnGagged Sessions

Take a look at what went down at UnGagged London 2018. We had three tracks across the two conference days, delivering more mind-blowing digital marketing expertise to delegates from around the globe. Plus, two intimate, classroom-style masterclasses on the third and final day, talking attendees through the finer points of technical and local SEO.

09:30

Technical SEO in 2018: Embracing Chaos

Because of constantly evolving technology and the unpredictable nature of search engines, it feels like Technical SEO is in a perpetual state of chaos. Most SEO’s might find such a state problematic, but Bartosz not only revels in it, he believes it’s a clear sign of progress. Bartosz will cut…

10:30

Making Money with Paid Social in 2018: #WTF!? What to Do, & Winning Plays

Over the last 6 months, Facebook targeting has undergone radical changes, culminating with recurrent, deep regressions of psychographic targeting, near-elimination of organic visibility for businesses and other slashed capabilities. Marketers are dealing with broken campaigns, invisible Custom Audience data, wondering about other channels, how to integrate with search and left…

12:25

Black Hat Analytics – When Your Data is Working Against You

There’s still a lot of debate about whether black hat SEO is viable, scalable, or even a thing at all. Meanwhile, without you even knowing, competitors and bad actors may be sabotaging your tracking, reporting and analytics data. Black hat analytics is a real, present threat, and something which there…

13:30

Mastering Video Marketing II

How do I utilise my video assets for maximum results? How do I measure video success? What technical tricks can I use to get the most from YouTube, Facebook, and other platforms? Matt will talk you through the answer to these questions and more, with hands-on tips on video deployment…

Accelerate: Page Speed Optimization Tips

Speed is both a Google ranking factor and a crucial signal for user satisfaction. Today SEOs have multiple options, ranging from optimizing HTML, implementing AMP and/or PWAs. Join ex-Google engineer Fili Wiese to learn from server configuration techniques to Javascript optimisation, strategy, and beyond. You will walk away from this…

14:30

The Ice-Berg Approach – SEO Power from What Lies Beneath

In a small-screen first and increasingly eyes-free search world, what lies beneath a site using semantic cues to replace content-heavy cognitive-load burdening pages can be very powerful. This can be likened to an iceberg type approach or a model view controller approach to SEO with work done by pages deeper…

Video Marketing: How To Not Suck At It

There’s no doubt that video marketing is massive. In fact, by 2021 it’s estimated that video will represent 82% of all IP traffic! If you’re not doing video today, what’s wrong with you? No seriously, of course, it’s tough to crush it all areas, I get it, you’ve got enough…

16:00

Winning in a Mobile-First Search World

Winning SEO in a Mobile First World In this session Aleyda will share actionable advice, steps, tips, criteria and tools to maximise your mobile organic search results covering from the mobile first index to AMP, voice search and PWA: How to make sure your mobile Website is ready for Google’s…

GDPR Has Landed, Is This The End Of Marketing?

On the 25th May 2018, Europe will witness the most significant changes to data protection rules in two decades when the GDPR (General Data Protection Regulation) will go live! Many see this as the end of marketing, and the scaremongering of potentially having to delete thousands of marketing data gathered…

17:00

Google in a PostUpdate & Mobile First World

Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World. What you need to know about the changes in Google, how it affects your site and what you can do to stay ahead of the game when Google changes all the rules in an environment…

Killer Digital Strategy Hacks for your Business

Who the [email protected]* has time to plan a strategy? Not only do these things take days but it’s usually last on the list after actually doing the work. Stepping back and planning will lead to better success, higher rankings and masses of inbound traffic acquisition without paying for it (not…

00:00

Build a Profitable PBN Using Only Influencer Networks

In this talk, Joe Sinkwitz will explain how you can shift your existing PBN onto influencer networks for obscene profits, as well as how you can do it all from scratch while relying mostly on free tools! He won’t be discussing mere theory, Joe will be sharing a case study…

09:00

OK Google, what’s next? The 2018 Edition!

SEO is changing faster than ever! Not only are Google and the other Search Engines updating their algorithms at a startling pace, but new devices and technologies are regularly introduced. What will most significantly impact searchers’ behaviors and interactions with them? Be Best In Class. Bastian will be covering some…

10:00

Big Ern’s Tips on How to be a Local SEO Champion

Showing up in local searches is harder than ever before, but Greg Gifford’s here to help make sense of the madness. Proximity is the number one factor determining local search results, but how do you compete beyond that? Greg will explain the different factors that influence local visibility, then share…

13:00

SEO and Content Optimization in 2018 – How to Win the Game!

Grab your SEO and Content Marketing hats! Lukasz Zelezny will be speaking about how to best utilize your content – as well as how to find some quick wins and low hanging fruit. He’ll also explore how you can better optimize your site on WordPress and review hosting types that…

How your audience will believe anything

The psychology behind Fake News Over the past couple of years we’ve heard a lot of talk about Fake News. We’ve even heard a lot of Fake News about Fake News. But Fake News isn’t new, it’s been around forever and the Internet is filled with ‘fake content’ that is…

14:00

Experimentation will make you API

One of the challenges of Digital Marketing is that there are so many data points and sources which need to be considered. As digital marketers we can’t look at each data set in isolation, conversion and optimisation requires us to look at the combined impact of proposition, marketing and consumer…

14:55

The Problem With Acquisition: Turning Cost Into Cash

Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. What if…

15:15

SEO is DEAD… AGAIN?

We’ve been hearing the phrase “SEO is Dead” ever since SEO was invented. What makes our industry so prone to this apocalyptic sense of self-destruction? Are the prophets of doom basing their view on fact or a crisis of confidence? Dixon Jones looks back at the inflection points that created…

The Trump Technique: Manipulating Mass Media to get your story (and links) in the Press

Ross’s talk explores how to understand the media cycle and create data journalism pieces that cost nothing and get picked up by the biggest sites in the world.

Consumer not Customer, Value not Revenue, Actions not Numbers

The game is changing, and we can’t play by using the same tools, KPI’s and approaches from years gone by. Marketers are constantly under pressure to show returns on their activity but they are not always able to give the full picture. In this talk, Russell from CUBED Attribution –…

17:15

SEO in a World without Traffic

As the way users get information from search develops; there’s been an increase in searching without visiting a website. With voice search and the rise in answer boxes, what role does SEO have to play now that it’s not always driving traffic to the site? This talk will cover what…

09:00

Masterclass: Local SEO

Let’s face it – Local SEO is ridiculously hard, and most digital marketers don’t even know what it is. This UnGagged Masterclass will dig into Local SEO at a level that’s simply unheard of at conferences. Learn the intricacies of Local SEO from the top down, and learn how to…

16:30

Technical SEO Masterclass 2018

Become an Expert in Technical SEO This one-day masterclass will focus on technical SEO at the highest level, and discuss current SEO trends and changes. This deeply engaging and practical masterclass allows a small group of eager learners to get hands-on with the material, gain in-depth knowledge on the best…

Enter into an edgy, liberating and thought-provoking atmosphere where some of the most revolutionary and forward thinking Digital Marketer experts gather to reveal their uncensored and unrestricted knowledge. You’ll get exclusive access to some of the most successful and cutting edge SEO strategies out there.

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