London 2019

UnGagged London 2019 Schedule

The UnGagged London 2019 Sessions

UnGagged London, April 1-2, 2019 | Masterclasses April 3rd

If you’re done with the tired cliches told over and over again at SEO Conferences, then you’re ready to Get UnGagged – an UnConventional SEO and Digital Marketing conference that delivers incontestable results. We keep our audiences tight, and we ban all recording, photography and social sharing, so our speakers are free to share the details they might normally keep to themselves.

10:00

Asimov’s 3 laws of SEO – New Director’s Cut!

Join Jono on a journey into a dystopian future. Explore a world where each of us competes over finite resources, and where an all-seeing, all-powerful AI decides who wins and who loses. The most successful are those who strive every day to maintain peak physical and mental fitness. But not…

11:00

Bill and Ted’s Righteous Tips for totally Non-Bogus Local SEO

Now that everyone has a hand-held device that they can talk to, we’re basically living in a Star Trek future. These mobile searches are inherently local, so it’s imperative that you have a stellar Local SEO strategy in place to succeed. Forget the tired SEO tactics that have been covered…

13:00

PPC Is Dying… WTF should you do about it?

Paid search ROI is falling. Search query numbers are no longer growing and lower positions are no longer as effective, so demand is outstripping supply, and aggregators dominate the “big money” terms. Google is wringing every last penny out of its cash-cow by reducing your control as an advertiser and…

SEO Oriented Content Marketing: Securing Steady Growth

In this session, I’m going to help you get more organic search traffic. I’ll help you squeeze even more from your previously published content by showing how you can move your old content up in search results. We’ll also focus on the right steps and activities to secure steady growth…

The Holy Trinity – SEO Science, Correlational SEO and Algorithmic Content Analysis

New tools allow us to comprehend Page 1, ranking factors and ranking success better than ever before. Start outperforming your competitors by uncovering their SEO strategies step by step. I will use case studies to show the process of keyword-specific ranking correlation studies as well as algorithmic content analysis. In…

14:00

Brand Engagement – How to really make content marketing your king

Everyone knows content is king, but how many are actually using it in the most effective way? The barrier to entry is very low to publish content, but to really achieve great results, you need to be in the elite. This talk will show how you can go from good…

No-Bull Link Tactics for Smart Businesses

At a time when Google is still punishing what it sees as artificial link building, and yet still places a heavy emphasis in the ranking algorithm on links, how do you build links in as safe a way as possible without falling into the ‘outreach/PR’ trap? How do you protect…

How To Double Your Revenue In The Next 12 Months Using Social Media Marketing

Social Media Marketing isn’t about likes, comments, shares or followers. When executed properly it is an unstoppable juggernaut for growth. In this session, Chin Gregory will lay out a simple to follow Social Media Marketing blueprint that any business can use to double their revenue in the next 12 months….

15:30

What to do when SEO is Dead

Amazon, aggregators and Google itself are making our jobs as SEOs harder and harder. When measure performance and success using last click attribution, SEO often looks like it doesn’t generate revenue anymore. Add in the rise of Google’s sector specific tools e.g Hotels, Google for Jobs, is what we see…

Brand Engagement – Hacking the knowledge graph for fun and profit

With Google confirming EAT is used to algorithmically detect site quality – where does that leave link builders? And what new signals are they using to demonstrate subjective metrics like “quality”? In this presentation, Ross demonstrates the link dampening effect and how to game the knowledge graph and on page…

Leveraging Reddit: The Social Media Superpower Everyone is Scared Of

As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide. With over 400 million monthly users, Reddit is one of the largest and most active social…

16:30

7 Habits of Highly Performing Landing Pages

Conversion optimisation is renowned for its impact on the bottom line, a focus on improving business performance. However, without qualified traffic there is a hard limit on the total value that can be achieved. Traffic is vanity without conversion, but to increase conversions you need traffic. The point where intent…

The truth behind Affiliates – Do they really STEAL conversions?

In this talk I will go into detail behind how using detailed analytics data we can deep dive into the true value of the affiliate channel for brands. We can see where affiliates really work to drive incremental traffic, sales and revenue for businesses. We can also see where some…

The Intersection of Search, Creativity, and AI

Is there a place for creativity in search marketing? What happens if we take a step back from the technical aspect of keywords, queries, and ad copy and look for opportunities to leverage creativity to drive the effectiveness of our campaigns? This conversation becomes even more interesting when you bring…

09:00

All Wood, No Trees: Technical Search is A Blunt Axe Without Content to Sharpen It

Everyone loves search, that much is obvious. That said, we get so lost in the world of speed, the efficacy of Javascript and the ongoing debate that is AMP to see the bigger picture sometimes. Ask Google, and they tell you that you should be creating content for your audience…

10:05

Those that can get rankings do get rankings. Those that can’t, please see AdWords

Over 20 years ago, Brett Tabke wrote the famous (or infamous) 26 Steps to 15k a day article. Is it still true today, or completely superseded and now reads like historical BS? Either way, this new talk will look at 26 fresh hacks that you can apply tomorrow for making…

11:30

Predict Your SEO ROI Thanks To Your Business Data

This Session will focus on how to apply Data Science to SEO. François will offer some valuable takeaways and use case studies to help you predict the ROI of your SEO. From log file analysis to analytics, crawl or business data, you will learn how to combine your data sets,…

SEO vs PPC, or rather, SEO <3 PPC

Gone are the days when both PPC and SEO channels can get away with playing hide-and-secrecy with their data; and fight to the death over who wins the battle of the SERP. Today is the day of data sharing for mutual gain. And here’s how: LINKS – How to use…

12:30

How to ruin your campaign in 10 ways

Most of us will have experienced a campaign flop at some point in our careers, and it can be soul-crushing when you’ve put so much effort into it and your boss or client wants answers. Pulling from her experience of seeing a fair few campaigns flops over the years, Laura…

Death of the Keyword: Google, Entities, Natural Language Processing, and You

This session will explore how Google has evolved from its attempts to derive meaning from keyword frequency to now using machine learning and query context to better understand what your site is “telling them”. You will learn why you need to think differently about Google’s relationship to language and how…

Website Obesity Kills: The Under2 diet for more conversions and visibility

With storage never being cheaper and compression and caching options up to your eyeballs there has never been a better reason to have a fast loading website. Unfortunately, instead, the world’s web experiences are getting slower and more frustrating. It actually took less time back in the day to load…

14:30

Data is meaningless without insight – Why you shouldn’t tell your client the ‘what’ without the ‘why’ and the ‘why not’

Too often recently an investigation is launched after a terrifying bit of data comes out, a comparison is made or Google sends a warning, an explanation of why allllll the tools are only as good as the user and it is important that the user adds that extra layer. A…

Brand Engagement – How To Have Better Ideas & Earn More Links From Your Digital PR Campaigns

The hardest part of launching a successful digital PR campaign is having a great idea. Being creative isn’t easy and becomes increasingly difficult under pressure to deliver results; especially when that means links. The media landscape is changing and average campaign concepts are no longer good enough to land coverage…

How your old & discontinued products can net massive SEO revenue growth

So many brands and online retailers simply bin their discontinued/dead product listings without considering the often huge SEO and UX repercussions/penalties in doing so. What are the opportunities for your own products, and how can you capitalize on defunct competitor inventory? By using a balance of SEO and UX, there…

15:30

Gamification: The link builder’s call of duty

With the gaming industry worth $4.85 Billion, Gamification within Marketing Strategies is still very underutilized. Reflect Digital conducted consumer research in 2018 and found that 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it. This statistic rises…

Brand Engagement – Building an SEO Exponential Growth model by Closing Your Content Gaps

From all the various ways to increase organic traffic, it’s hard to beat a model that scales-up and can be applied to both existing and future website content. This session will present you an SEO framework that can be scale up your rankings on an ongoing basis. It shows a…

16:30

The Next Frontier of Search

If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you. One speaker will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take…

How Google went from our Ally to our Competitor

Google used to be the great leveler, allowing all businesses to compete in SEO on an equal footing regardless of size. With ongoing changes to the SERPs and the shift to Mobile-First, Google is adjusting the playing field constantly. As a result, Google itself is now one of the biggest…

What High-Performing Agencies do Differently

This is a session for owners, founders, directors and rising stars of agencies. We will look at what high-performing agencies do differently from the rest… and how you can join them. This session is based on several years of research and live work into the what high-performers do differently. 119…

23:30

Marketing in the Age of Surveillance Capitalism

People no longer trust what they read online. People no longer trust what they see in pictures and videos online. People no longer trust the platforms with whom they share their data. How do these changes in public sentiment toward the new digital reality impact brand marketing? To what extent…

09:00

Local SEO Masterclass 2019

This in-depth Masterclass will cover: The difference between regular SEO and Local SEO Recent updates to Local and what’s important about the changes The signals that influence Local relevancy and rankings Local links – how to approach link building differently, what kinds of links work best, link building workflow Local…

Google Analytics Masterclass

Make Google Analytics work for you! This in-depth Masterclass will cover: The basics of web tracking. Using GA for conversion optimization. What direct traffic is and how you can identify it properly. How to use event tracking to your benefit How to use calculated metrics (real use cases). Tracking eCommerce…

Technical SEO Masterclass

A full day deep-dive into Technical SEO with Alice Roussel, Technical SEO and Customer Success Manager at OnCrawl. Most Digital Marketers underestimate the benefit that technical SEO can bring to their site and clients. In this Masterclass, Alice Roussel will focus on Technical SEO & Log Analysis and will show…

Enter into an edgy, liberating and thought-provoking atmosphere where some of the most revolutionary and forward thinking Digital Marketer experts gather to reveal their uncensored and unrestricted knowledge. You’ll get exclusive access to some of the most successful and cutting edge SEO strategies out there.

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