The Lead Generation Ecosystem: From Traffic Sources to New Customers

October 18, 2016

The Lead Generation Ecosystem: From Traffic Sources to New Customers is presented by Straight North.

Online lead generation is more than just creating SEO, PPC and social media campaigns, and the reason why many companies don’t produce the results they want is because they don’t see how all of the online marketing components work together.

The “Internet Marketing Lead Generation Ecosystem” infographic created by Straight North, an SEO company in Chicago, serves as a visual guide to help marketers understand how the components of a campaign work together throughout the lead generation process. Additionally, it works as a blueprint to aid marketers in:

  • Understanding how multiple Internet marketing sources, such as SEO, PPC and email marketing can be integrated into one lead generation campaign to maximize sales and leads
  • Recognizing holes in your current campaign that can be causing poor results
  • Identifying new ways to improve your current lead generation campaign




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