Google Analytics Masterclass
Make Google Analytics work for you!
This in-depth Masterclass will cover:
The basics of web tracking.
Using GA for conversion optimization.
What direct traffic is and how you can identify it properly.
How to use event tracking to your benefit
How to use calculated metrics (real use cases).
Tracking eCommerce checkouts.
Tracking all organic search engines; including duckduckgo etc.
How to properly use UTM tags for (dark) social, paid and Google maps tracking.
How to leverage GA for you paid targeting (using targeted re-marketing).
All in all a session where we will go over loads, and will fix your setups during the masterclass; so please bring a laptop and admin access to you Google analytics account.
Be an analytics Master; learn hands on how to leverage Google Analytics data!
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
Get notified about speaker announcements, early bird tickets and schedules.