Integrated Marketing Masterclass
Elite PPC Psychographic Targeting | Search • Social • Retargeting
Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments. Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website to generate more attributable conversions faster and at a lower cost.
The UK is a fascinating region from a target market perspective. Sporting a smallish population, more like combining a few large global cities, there’s relatively little UK data to layer. Meanwhile, all over the world population-rich marketers are slinging social “Intent” psychographic targeting for leads, sales and successful multi-touch audience nurture…
Attend this session to learn what UK data is available and scalable targeting workarounds, thus improving the performance of your social advertising and content marketing efforts.
Join internationally known keynote speakers Marty Weintraub & Merry Morud, and international SEM clinician Megan Taggart for a no-holds-barred shredding session, uncovering:
…and Learn how to:
Ready-to-buy audiences, inject them deep in your sales funnel and convert them to customers
UK data which most portends B2C sales intent
B2B targeting hacks to amplify success for new and old world firms
Influencer data to earn (real) PR KPIs, links, SEO, and other quantifiable brand growth
Seamless search and social retargeting/remarketing programs using team curated cookie pools
Advanced visitor data management, merging “first-hop” targeting (including search KWs) with filtered psychographic retargeting and RLSA
Using radical audience analysis to profile site visitors and email lists
Next-gen end-to-end creative that stands out in busy platforms
Attendees will be provided with an audience data imports, sporting a plethora of wonderfully useful influencer psychographics — which is worth the price of admission in itself.
This workshop is serious, so be a pro already. We recommend that attendees have at least 3+ years of experience in digital marketing and are looking to increase skill levels substantially. Highly motivated intermediates are also invited to register.
The Masterclass takes place at the etc.venues Fenchurch Street location on June 14th, 2017, this ticket does not include the UnGagged conference days.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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