Masterclass: A Crash Course in Conversion Rate Optimization
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO).
Noted digital marketing expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.
All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
Online media buyers
Webmasters & web designers
SEO & PPC specialists
What You Will Learn:
An overview of conversion rate optimization
How to uncover the Seven Deadly Sins of Landing Pages
How to segmenting your online audience into mission-critical roles
Breaking down each role into specific tasks (“use cases”)
Understanding key decision making steps (awareness, interest, desire, action)
A process for creating user-centered websites
PLEASE NOTE this ticket type is for a masterclass on the November 12th only & does not include a ticket to the main UnGagged event on November 13 – 15 2017.
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