Greg Gifford
Greg Gifford
VP of Search - SearchLab Digital
Read more about Greg

Masterclass: Local SEO

London 2018 | 11 - 13 June 2018 | 09:00

Let’s face it – Local SEO is ridiculously hard, and most digital marketers don’t even know what it is. This UnGagged Masterclass will dig into Local SEO at a level that’s simply unheard of at conferences. Learn the intricacies of Local SEO from the top down, and learn how to be more successful as either an SEO agency or an in-house bloke fighting for corporate buy-in.

This in-depth Masterclass will cover:

The difference between regular SEO and local SEO
Recent updates to Local and what’s important about the changes
The signals that influence Local relevancy and rankings
Local links – how to approach link building differently, what kinds of links work best, linkbuilding workflow
Local content – how to write the right kind of site content, on-site Local optimization, advanced content strategies to target nearby cities
Citations – what are citations and why do they matter, how do you optimize citations, how to build additional citations
Google My Business – how to claim and optimize, tips and tricks for better performance, how to use Google Posts
Reviews – how reviews play with the local algorithm, how to get better reviews, how to respond to reviews
Social Media – how to do social media the right way (hint : right now you’re probably wrong)
How to stay up to date on changes in Local SEO
How to sell Local SEO to people that don’t know what it is
How to be better at “doing” Local SEO (be more efficient, get better clients, etc)

Be a local hero. If you work with clients who have local businesses, you don’t want to miss this Masterclass!

The Venue

Where is it?

UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.

10 Godliman Street, London, EC4V 5AJ
Masterclasses at UnGagged London 2018

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