Barry Adams
SEO Consultant - Polemic Digital
Read more about Barry

Technical SEO Masterclass

Las Vegas 2018 | 4 - 7 November 2018 | 09:00

For websites to perform well, their technical side now matters more than ever, but we know it’s often overwhelming and challenging due to its complexity. To grow your organic search presence, you need to master technical SEO foundations and truly understand search engine processes such as crawling, indexing, structured data and canonicalisation.

Technical SEO Masterclass with Barry Adams

This technical SEO masterclass is for digital marketing professionals that have a basic understanding of SEO but want to take it to the next level. The masterclass is suitable for marketers who come from a non-technical background and want to be able to navigate the increasingly complex SEO landscape. If you don’t understand what web developers are saying, or you struggle to deal with concepts such as structured data and crawl budget, this training is for you.

Ideally you will have a decent grasp of the basics of SEO, such as keyword research, on-page SEO, and link building. After completing this training, you will be equipped with the knowledge, insight, and vocabulary to deal with technical SEO challenges.

The training consists of the following modules:

How Search Engines Work
We will begin by explaining how search engines work, and what the three main processes of every search engine are. This module will show where technical SEO fits in to the overall SEO stack and how it relates to search engines.

Web Infrastructure
Before we can start explaining technical SEO in detail, you first need to have a foundational understanding of the web’s technical underpinnings. Here we will explain internet connectivity, client-server architecture, and basic coding principles.

Crawl Optimization
Optimizing how search engine spiders crawl your website is the cornerstone of technical SEO. We will explain what crawl optimisation is, why it’s important, and how you can identify and fix crawl issues on your site. We will also discuss JavaScript and how it impacts on search engine crawling and indexing.

Load Speed & Mobile SEO
Fast-loading websites perform better for every conceivable metric. Optimising your site for speed is an important SEO aspect as well. You will learn how to identify load speed issues and what the best ways are to improve your site’s performance. With more searches performed on mobile devices than on desktop, and Google switching to a mobile-first index, optimising your site for mobile usability is not optional. We’ll show you the various ways you can improve your site’s mobile SEO and achieve success on mobile search.

Structured Data
Implementing structured data on your site will make your content machine-readable and unlocks a range of benefits. We’ll explain what structured data is, which snippets are most valuable, and how to implement it on your site.

Basic Site Security
Security issues on your site also impact on SEO and traffic. We’ll show some basic security checks you can perform and provide tools and tips to help make your website more secure.

International SEO
Sending the right geotargeting signals to Google can be tricky. International SEO signals are often implemented inaccurately, so here we’ll explain what makes for good international SEO and how you can make sure the right version of your content ranks in the right country.

The Future of SEO
We wrap up the workshop with a look at where search in general – and SEO in particular – is headed, and what technical developments you need to be aware of to prepare yourself for the future.

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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