Search Brother Kaspar Szymanski reminds us all of the one most integral component for any website

Search Brother Kaspar Szymanski reminds us all of the one most integral component for any website, regardless of size or budget. Know what it is yet? It’s so obvious, you’ll be kicking yourself if you don’t get it right. With all his experience working within Google, Kaspar has a lot to talk about, including voice search, changing algorithms, and user behavior. Watch his video for more.