Russell McAthy
CEO - Ringside
Read more about Russell

Affiliate and display marketing, it’s a data change

Las Vegas 2017 | 13 - 15 November 2017 | 15:30

In a modern marketing world, multiple channels combine to drive conversions for brands. We no longer rely on a single channel to take a prospect to a customer. Display is more than just brand, and affiliates aren’t just about last-click conversions.

In this talk, Russell shows data on the true value that affiliates bring and questions whether the future will be smarter than just click windows, or is there a smarter way to do things? He will also showcase display impression data that will change the way you think about how an impression impacts consumer behaviour.

The Venue

Where is it?

3801 S Las Vegas Blvd, Las Vegas, NV 89109, United States
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