David Szetela
David Szetela
CEO and Owner - FMB Media
Read more about David

AI and Machine Learning in PPC Advertising

Las Vegas 2018 | 4 - 7 November 2018 | 14:30

Artificial Intelligence and Machine Learning are powering the newest, most important features for advertisers on Google Ads and Microsoft BingAds.

In this session I will detail the ways that these technologies have been implemented in the advertising platforms. I’ll describe and compare bidding automation capabilities and attribution models. Attendees will learn exactly how to take best advantage of these new features and get better results from their online advertising campaigns.

Audience takeaways:

How to choose the right automated bidding option, and which to avoid
How to compare the relative performance of several attribution models.
How to use set up a Google Ads account to make ad optimization and keyword-level bidding decisions using the most appropriate attribution model.

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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