All Wood, No Trees: Technical Search is A Blunt Axe Without Content to Sharpen It
“Ok Google, analogies about band aids and bullet wounds.”
We need to be smarter than this because if we are are not careful we’ll be using new technology, new tools, and new skills to the detriment of our brands, products and businesses. Realistically, there isn’t a clear cut way to fell the forest – but we can get damn close if we just work together on creating genuinely valuable content and experiences for people.
This talk explores just that, how to be better together, cut down some trees, and not get a face full of splinters in the process.
How to switch mindset and worry about the big, crushing, things?
What the hell should I do about my current content?
Why do I need to innovate and change?
When it all goes right, what does that look like?
Persuasion & Intent
How to be user-centric, because your audience is self involved?
What can you do to nudge your website visitors in the right direction?
Why you shouldn’t trick people, just add value?
When is the time to strike, before your competitors get off their asses?
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.