AOV, CPA and Lifetime Value – DEBUNKED – Ecommerce/Analytics

Brands report on Average Order Value, Cost to Acquire a Customer. The most advanced are reporting on lifetime value. Pretty much no-one is doing it properly. In this talk Russell will show actual brands data, breakdown things you can do when you’re back in the office to understand accurate AOV’s and CAC’s and then show you how it all comes together to forecast the future value of customers.