How your audience will believe anything
The psychology behind Fake News
Over the past couple of years we’ve heard a lot of talk about Fake News. We’ve even heard a lot of Fake News about Fake News. But Fake News isn’t new, it’s been around forever and the Internet is filled with ‘fake content’ that is specifically designed to deceive.
And it’s all marketing.
But why do we believe Fake News? Why can’t we resist it? What’s more, why do we seem to love it?
In this presentation, Bas van den Beld looks at which marketing strategies best combine with which human traits to create believable fake content. We’ll find out which tactics our brains can’t resist!
Where is it?
UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.
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