Brand Engagement – Hacking the knowledge graph for fun and profit
With Google confirming EAT is used to algorithmically detect site quality – where does that leave link builders? And what new signals are they using to demonstrate subjective metrics like “quality”? In this presentation, Ross demonstrates the link dampening effect and how to game the knowledge graph and on page signals to super charge rankings in competitive niches in “YMYL”, Your Money or Your Life” SERPS.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.