Ross Tavendale
Managing Director - Type A Media
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Brand Engagement – Hacking the knowledge graph for fun and profit

London 2019 | 1 - 3 April 2019 | 15:30

With Google confirming EAT is used to algorithmically detect site quality – where does that leave link builders? And what new signals are they using to demonstrate subjective metrics like “quality”? In this presentation, Ross demonstrates the link dampening effect and how to game the knowledge graph and on page signals to super charge rankings in competitive niches in “YMYL”, Your Money or Your Life” SERPS.

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