Beyond the Basics – Business-led Advanced Practical Optimisation Techniques
If you already have a moderate understanding of SEO but want to get some more in-depth insight into how things work and what tools you can use to turbo-charge your business, this session is the right one for you. Assuming an understanding of SEO already, this session will cover 3D keyword analysis for content and on-site optimisation, technical auditing and what really matters (ignore what those tools say), Is AMP worth it and the importance of Schema, SEMRush and how to best utilise it for your competitor analysis (cheaters really do prosper), blogger outreach including what to pay bloggers for their stats, and resources for you to use.
Of course, this session will finish off with a top 12 hit list of advanced elements to target in order to use your time efficiently and give your business an unfair advantage.
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