Going Beyond the Conversions: What You Can Learn From Advanced Tracking
If you want to be successful in the digital space, one of the most crucial things to understand is your sales funnel: from the first click to the final conversion. However, if you want to dominate your competition, you need to understand which AdWords conversions are turning into sales and generating revenue.
In this presentation, I am going to familiarize the audience with the best strategies to use in order to identify which of their conversions are translating into dollars so they can fully understand, and ultimately leverage, their sales funnel. Furthermore, attendees will learn how to communicate that information internally to their teams, and externally to their clients, to keep everyone on the same page.
In closing, attendees of this presentation will come away with a better way to understand their AdWords ROI. In doing so, they will know which aspects of their campaign are making money, and which are ultimately losing it.
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