Break down data silos to _really_ optimize customer journeys
Businesses collect large volumes of user data, but it tends to be in different silos. We’ll talk about different strategies to integrate these disparate data sources, and how to use the data for more effective marketing and conversion optimization including:
First-party data collection, including server logs and CRMs
Collecting data from service suppliers like ad networks and analytics providers
Asking agencies and consultants to provide data they produce for you
Some examples of using this integrated data
Privacy implications and business process requirements to integrate the data
Where is it?
UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.
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