Why Your Online Reputation is the Only Thing That Really Matters and How Black Hats Are Cashing In On Your Brand’s Equity
No, this isn’t another session about angry Tweets and how great the social media response was. That’s the same vanilla stuff everyone else is talking about. In this session you will learn:
– Why Your Brand is Important for Conversions
– What Happens When Black Hats Hijack Your Brand Equity
– What You Can Do to Protect Your Brand
– How to Deal With Negative Search Results and Tips for Repairing
– How SEOs and PR Firms are Cashing In On Reputation Repair
Who Should Attend? Businesses with brand equity, Ecommerce stores that resell brand name products and marketers looking for the next online opportunity.
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