Compete and Optimize Like a Megastar with Excel and Bing Ads

Optimizing, understanding, and competing in today’s search marketplace is harder than ever. With years of experience in PPC, Bing Ads’ Eric Couch will walk you through the tools and tactics you’ll need to beat the competition. In it, you’ll learn about audience sizing and demographic tools you can use to better understand your audience, unorthodox ways to analyze your competitive landscape, and how to achieve some truly crazy tasks with Excel.