Consumer not Customer, Value not Revenue, Actions not Numbers

The game is changing, and we can’t play by using the same tools, KPI’s and approaches from years gone by. Marketers are constantly under pressure to show returns on their activity but they are not always able to give the full picture.

In this talk, Russell from CUBED Attribution – will show how you need to change your thinking to look at the non converting visits, shifting from customers to consumers. You then need to look at true ROI and value instead of just chasing revenue. Finally how you drive actions and not just providing numbers that fill a pointless dashboard.

There will be examples from all the major marketing channels; PPC, SEO, Display, Affiliates and Social for you to take back to your office and showcase how you need to change the way you manage your marketing activity.

The finale will showcase to you the future of Lifetime value… Future Customer Value (TM) – where Russell believes we will all need to moving forward.