Consumer not Customer, Value not Revenue, Actions not Numbers
The game is changing, and we can’t play by using the same tools, KPI’s and approaches from years gone by. Marketers are constantly under pressure to show returns on their activity but they are not always able to give the full picture.
In this talk, Russell from CUBED Attribution – will show how you need to change your thinking to look at the non converting visits, shifting from customers to consumers. You then need to look at true ROI and value instead of just chasing revenue. Finally how you drive actions and not just providing numbers that fill a pointless dashboard.
There will be examples from all the major marketing channels; PPC, SEO, Display, Affiliates and Social for you to take back to your office and showcase how you need to change the way you manage your marketing activity.
The finale will showcase to you the future of Lifetime value… Future Customer Value (TM) – where Russell believes we will all need to moving forward.
Where is it?
UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.
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