Russell McAthy
CEO - Ringside
Read more about Russell

Machine learning in CRO

London 2017 | 14 - 16 June 2017 | 13:00

We are working on a machine learning project at the moment which

1. Calculates the % probability that someone who hasn’t converted will convert – we are currently at 58% accuracy for this and it is constantly getting clever

2. Once we have got a high enough % we can then say what channel/activity/creative is best to deliver to that person to get them to convert

3. Then it is not just the next sale – it is about the next 10 sales for that individual customer to create a metric that’s a bit like LTV on steroids – We are calling this Customer Lifetime Value

The Venue

Where is it?

UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.

The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.

Belvedere Road, London, SE1 7PB
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