Jill Quick
Jill Quick
Co-Founder - The Coloring in Department
Read more about Jill

One Size Fits None. Custom Fit Dimensions and Data in Google Analytics, to you

Las Vegas 2018 | 4 - 7 November 2018 | 11:30

If you imagine that your Google Analytics set up is like a standard room. Everybody gets the same tables and chairs and light fittings and lamps, but what if you wanted to bring in your own sofa, or painting, or a life size cutout of Tom Hardy?(*asking for a friend.)

In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it?

It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes!

So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets.

In this talk I’ll share my stories and use cases for the audience to understand just what -is- possible in Google Analytics. Including:

Reviewing what a Metric and Dimension actually is
Show the range of data you can pump into GA (use cases and examples to different business models)
○ Cost Data
○ Refund Data
○ Campaign Data
○ Content Data
○ Product Data
○ Custom Data
Show the range of possibilities in creating your own Dimensions (Custom Dimensions)
○ Case study of site that used this, around job titles – B2B
○ Case study of site that used this, around ski resorts using snowfall data to correlate sales with weather – B2C
○ How to brief/ set up (because it will require some tech support, but, so worth it)

N.B This talk includes multiple, free, usable templates

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
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