Joe Sinkwitz
Joe Sinkwitz
Principal - Digital Heretix
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Dark Influence: Winning Wars, Ruining Reputations, Fixing Elections, and Making Money

Las Vegas 2016 | 13 - 16 November 2016 | 11:00

Overview on influence, and brief overview on influencer marketing.
Differentiation between compliant influencer marketing and dark influnce.
Learn how to get around issues by manipulating social network graphs for fun and profit.
Learn how manipulate election perception with real world examples.
Learn how to amplify the effects of dark influence via native advertising and traditional ORM.
See how dark influence can be used in coordination with a takedown campaign for dark ORM.
See some nasty tactics that we aren’t going to put on paper.
And finally, watch as we walk through how you can actually use dark influence to determine the outcome of a war.

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