Death of the Keyword: Google, Entities, Natural Language Processing, and You
This session will explore how Google has evolved from its attempts to derive meaning from keyword frequency to now using machine learning and query context to better understand what your site is “telling them”.
You will learn why you need to think differently about Google’s relationship to language and how this will effect your Digital Marketing Strategy going forward.
We are in a new era. Google has moved far past keywords and density. Learn where we are and where the puck is headed.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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