Deeper Dive: Paid Search with Christi Olson and John Lee

This “Deeper Dive on Paid Search” is split over 4 hour-long Sessions on Friday November 8th.

Session1: 10.15am – 11.15am – Keeping up with the changes through bite sized PPC management

Join us in this session when we’ll go through some of the updates to search and how you can manage your way through them. For instance, what do you do when a match type isn’t really a match type? How does that change how you advertise and your campaign strategy? Are there any hacks or short cuts to get more done in your work day? How can you set-up custom columns and reports so that you know where to dig in right away instead of spending hours trying to decide where to start.

Session2: 11.15am – 12.15am – Create Your Perpetual Audience Research Machine

Are audiences the new keywords? Not exactly – but your audience strategy is as important as your keyword strategy. In this session we’ll dig into audience targeting from RLSA to LinkedIn. Providing you with insights on how to shape and layer your audiences, and how to create a perpetual audience machine from the data that you already have.

Session3: 1.15pm – 2.15pm – Search Automation – Scripts to Ad Customizers, Get more done in less time

How do you get more done in fewer hours out of the day? Through automation. Join us in this session as we talk through the opportunities today to automate your Paid Search accounts using ad customers all the way through to Christi’s top scripts so you can take back control of your day.

Session4: 2.15pm – 3.15pm – AMA

Bring us your problems in Search and we’ll AMA work through it. No problems? Great, Let’s get down and dirty with some additional practical tips for Automation (Part 2) Automation in dashboards and XLS worksheets.

This deeply engaging and practical Deep Dive offers attendees the chance to get hands-on with the material, gain in-depth knowledge on the best tactics and explore tested strategies to generate more sales.