Duplicate, Near-Duplicate and Similar Content in SEO: An Analysis Of Our Understanding And Conflicts With Consumer Choice Theory
Dawn Anderson shares some insight following a study into the area of duplicate, near-duplicate and similar content to gain an understanding of where SEOs stood on the subject and what we might be missing. This talk also looks at a potential conflict between SEO and classic consumer-choice theories, with a view to seeking optimal solutions to satisfy both search engines and humans alike.
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