Ivan Imhoff
Ivan Imhoff
Managing Director and Founding Partner - House of Kaizen
Read more about Ivan

Dynamic Content Personalisation: CRO steps bravely into the unknown

London 2016 | 23 - 24 June 2016 | 13:45

Programmatic. Algorithms. Big data. Our audiences have never been more refined. But qualified traffic means nothing if users end up on a one-size- fits-all website.

The first step was to tailor landing pages and run A/B testing.

Now comes the future of CRO: Dynamic Content Personalisation. The robots have given us the data.

Now, Ivan argues, it’s time for humans to make the user journey truly personal. To apply the lessons of CRO to entire websites. To craft bespoke messages and storylines for every single visitor.

However, extreme personalisation means extreme complexity. And while algorithms can target audiences, only humans can craft personal messages.

Ivan’s bold vision comes with a warning: dozens of variables per page… dozens of pages per site…this could get exponentially complicated.

The Venue

Where is it?

UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.

10 Godliman Street, London, EC4V 5AJ
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