Gamification: The link builder’s call of duty
With the gaming industry worth $4.85 Billion, Gamification within Marketing Strategies is still very underutilized. Reflect Digital conducted consumer research in 2018 and found that 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it. This statistic rises to 86% for those who had experienced Gamification before. So consumers are telling us they are ready to play more games with brands, but how should brands look to adopt a Gamification strategy?
In this session, I’ll explore how Gamification can best work with your customer base; I’ll look at how it can apply to corporate as well as consumer-facing businesses. You’ll learn how to plan a Gamification strategy with a clear understanding of realistic objectives that can be achieved, you’ll also understand the tracking possibilities and the data impact that Gamification can have on your marketing strategy – so I’ll cover some Google Tag Manager and Google Analytics as well.
I’ll be sharing never-before-seen case studies and statistics, this session will be unfiltered, warts and all!
This talk is suited for anyone responsible for brand engagement, content, link building or for bringing new ideas to the table!
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.