How to Get Insight From Crap Data
Nearly all of the data we look at in our daily roles is inaccurate.
Whether that is from poorly set up tracking, Google withholding partial data, or even malicious manipulation of our data – it’s hard to know what numbers we should trust. At previous UnGagged events, we’ve learnt how you can falsify and manipulate someone’s GA data, so we know that data collection is a huge weakness to our business, if the wrong person decides to target you.
Accepting this as a reality, this talk will cover how you cope with potentially terrible data and how you can find your own measurements to track progress and build your strategy. I will assess the accuracy of the numbers we look at each day and the potential flaws they hold, after which I will provide the solutions with new data points, better safeguards and a checklist for finding significant trends to help you consolidate your findings.
My talk will cover my top tactics for finding trustworthy data and using it to develop insights and optimise your strategy – no more delivering reports with caveats or best guesses. Whether you work in content or technical SEO, this session will help you to understand the numbers you face on a daily basis and how you can actually make the best use of them.
Where is it?
When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…
Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!
Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.
Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.
Las Vegas, NV 89109
Not the Session that you’re looking for?
Get notified about speaker announcements, early bird tickets and schedules.