Brian Massey
Brian Massey
Founder - Conversion Sciences
Read more about Brian

Getting Past the Bouncers in our Brains

Las Vegas 2014 | 15 - 17 November 2014 | 14:30

You may recognize the scientific method from school: Evaluate data, develop a hypothesis, design a test, execute the test, evaluate the results, and develop your next hypothesis. In the world of website optimization, this last step is replaced with two new steps: scream, WTF?! and then harvest the additional revenue. Brian Massey is going to stop being polite and reveal the ugly truth about split testing: the crap you think will never work often does. In other words, visitors are unpredictable, unreliable and very very human. He will be presenting some of the most unbelievable WTF! moments from the work his company does.

The Venue

Where is it?

When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…

Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!

Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.

Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.

3570 Las Vegas Boulevard South
Las Vegas, NV 89109
Get in the Know
Sign-up For Updates

Get notified about speaker announcements, early bird tickets and schedules.

Speak at UnGagged
Ready to take the stage?

We’re always looking for talented and knowledgeable speakers who are prepared to engage in an honest discussion on the state of digital marketing.

Learn More