Getting a Seat at The Table
Imagine this. Your CMO announces there will only be budget for 3 marketing channels moving forward. Will your SEO department get budget, or will it be cut? Will you still have a seat at The Table or will you be looking for a new job?
Whether SEOs like it or not, we are in the business of doing business. How can you climb up in the marketing channel hierarchy and secure your seat at the table?
Paul Bongers helps SEOs securing their seats in the political environment of running a business, and find budget for their initiatives.
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