Learning From the Winners and Losers of Google’s Core Algorithm Updates
Google’s algorithm updates have seen major volatility in recent years. However, Google can be elusive at best with its communication around these updates, and what it hopes to achieve with them. By analyzing the performance of many sites across a variety of categories at scale, we can obtain learnings about the direction Google is heading, who is winning, who is losing, and why.
We can also learn whether Google’s algorithm updates reflect any type of agenda by Google – political or otherwise. Are certain sites being elevated or repressed within the organic results due to the type of information they provide? What does this tell us about what content we should be producing in order to rank well, especially in Your Money Your Life (YMYL) categories?
The audience will be left with actionable steps they can use to plan for Google’s core algorithm updates and improve their SEO strategy to be able to recover websites affected by these updates.
The talk will leverage data from the Sistrix Visibility Index and is targeted for all SEO professionals, beginners to advanced.
Where is it?
UnGagged New York 2020 is taking place at Convene at 32 Old Slip. The space is state of the art and fitted for every amenity imaginable for a couple of days of learning. And if that wasn’t enough, Convene 32 Old Slip has a first class team ready to assist your every need. See you in the heart of New York!
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