Google Hates Your Content Strategy: Making a Deal with the Devil
In this presentation, I will dive into the unyielding march for Google to take complete control of transactional queries in Google. The real estate war with Google versus publishers does not spell doom. Google is giving publishers opportunities in informational queries and unique content.
We will look at:
The difference between transactional and informational results in Google
How to create informational content that works
Building a strategy around informational results from keyword research to implementation
Tracking the results
How Google is handling unique images in new ways
This session will give you new tools and tips to begin driving traffic immediately. If your content simply isn’t yielding results, then you must attend this session.
Where is it?
When it comes to experiencing Las Vegas the way Caesar intended, there is really no end to this list. However, here are our top picks to make your visit unforgettable…
Take some time out and book a trip to one of the top-rated golf courses; Rio Secco and Cascata Golf, both located just minutes away from the Las Vegas Strip.
Have a few hours to spend? Entertain a shopping day at The Forum Shops located inside Caesars Palace Hotel & Casino.
Enjoy a delicious meal at one of the many celebrity-owned restaurants and world-class buffets situated throughout the hotel. Indulge in Bacchanal Buffet which features hundreds of items prepared by a team of master chefs in nine globally-inspired open kitchens, or keep it traditional by visiting the Old Homestead Steakhouse; whatever your choice, you are guaranteed an enjoyable meal.
Grab a drink and experience the iconic, luxury bars offered at Caesars, including Cleopatra’s Barge, The Cocktail Lounge,Vista Cocktail Lounge, and many more!
Want to take it up a notch? Head to the sensational multi-level Omnia Nightclub which encompasses a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip.
Make the most of Las Vegas’ entertainment and book a show! From comedy to headliners; you can design your night of adventure.
Las Vegas, NV 89109
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