Juliette van Rooyen
Juliette van Rooyen
Founder & Search Specialist - VR Squared
Read more about Juliette

How Google went from our Ally to our Competitor

London 2019 | 4 - 7 November 2018 | 16:30

Google used to be the great leveler, allowing all businesses to compete in SEO on an equal footing regardless of size. With ongoing changes to the SERPs and the shift to Mobile-First, Google is adjusting the playing field constantly. As a result, Google itself is now one of the biggest competitors for SEO traffic in a number of industries.

How do companies regain the SEO traffic they’re losing to these changes?

In this session, Juliette will explore how to use these new elements to your advantage, and which areas you should be focused on for the best results.

You’ll learn:

How Google’s Rich Elements can really impact your performance
How much of the SERP is truly “lost” to Paid?
How to move beyond the ’10 blue links’ perspective
What you should be focusing on in addition to traditional SEO to gain more SERP coverage.

The Venue

Where is it?

UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.

The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.

Belvedere Road, London, SE1 7PB
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