Hacking the New Google AdWords for 2017
Google is currently rolling out a new AdWords user interface, with a completely new design and additional functionality. This session will reveal the new features and provide insider tips on how to obtain optimal campaign performance.
Topics include:
1. What’s new – a complete feature guide
2. How to find hidden features that have been brought over from the old interface
3. How to create dynamite reports with the new functionality and the (now free) Data Studio
4. How to use the new automated bidding functionality
5. How to do deep forensics and spy on competitors
Attendees will be left with a set of detailed, actionable steps they can use to improve AdWords campaign sales, leads and profitability.
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