How being ‘Uncle Jeff’ is damaging your brand
I never see uncle Jeff, he only shows up at big family events. · Achieving brand salience will never happen from piggybacking on the success of others.
I feel awkward when Uncle Jeff tries to talk to me.
· No one likes a try hard – The pitfalls from a brand’s delusion of being ‘down with the kids’.
Uncle Jeff always asks me over to watch the Snooker, I’ve already told him I only like football.
· Do your research. Know your audience. Don’t assume what they relate to, KNOW what they relate to.
Uncle Jeff buys me the shittest Christmas presents.
· Relevant brand content > Unrelated promotional brand content.
Where is it?
UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.
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