How being ‘Uncle Jeff’ is damaging your brand

I never see uncle Jeff, he only shows up at big family events. · Achieving brand salience will never happen from piggybacking on the success of others.

I feel awkward when Uncle Jeff tries to talk to me.
· No one likes a try hard – The pitfalls from a brand’s delusion of being ‘down with the kids’.

Uncle Jeff always asks me over to watch the Snooker, I’ve already told him I only like football.
· Do your research. Know your audience. Don’t assume what they relate to, KNOW what they relate to.

Uncle Jeff buys me the shittest Christmas presents.
· Relevant brand content > Unrelated promotional brand content.