How to get &%$* people to use the ^%*$£ tech
We all know the story. You bring in a brand new, all-singing, all-dancing piece of MarTech. It’s got all the bells and whistles. ALL of them. So, you launch this absolute game-changing piece of tech across your business with great fanfare. And then… not a lot happens. It doesn’t get used. Nothing improves. And you’re left scratching your head asking “why?”.
But the tech isn’t the answer (or even the question). It’s people – in all their irrational, illogical, and unpredictable glory. So just how do you get people to actually use the MarTech systems, tools, and platforms you’ve painstakingly chosen and invested so much time, money and effort to bring in?
In this session, Russ Powell Founder/MD of Sharper B2B Marketing will discuss how to use behavioural science to get your people engaged with (and maybe even excited about) your MarTech so you can deliver the value and ROI you need… and you don’t end up with a herd of white elephants to look after.
Russ will discuss:
How to side-step the most common pitfalls of a MarTech roll-out
How to use Behavioural Science to drive top notch user adoption
How to identify (and deal with) your own white elephants
How to deliver maximum value from your MarTech investments
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