Aleyda Solis
International SEO & Founder - Orainti
Read more about Aleyda

How to Win SEO Projects and Influence Decision Makers – Business/Agency Growth

London 2021 | 19 November 2021 | 09:00

Most of SEO processes fail due to the lack of resources. Learn how to get buy-in from decision makers and support from stakeholders by following certain project management principles, mental models, useful frameworks and tools to achieve SEO success whether as an in-house specialist or consultant.

In this session you’ll learn:

  • To show the value of the SEO opportunity by developing forecasts and benchmarks
  • How to establish top-to-down and unified products goals that decision makers care about
  • How to set and run pilot projects to prove assess and prove existing opportunities
  • When and how to run SEO A/B tests with minimal tech complexity
  • To establish, prioritize and communicate an SEO action plan that drives action
  • How to implement a quality assurance and opportunity frameworks

… and more!


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