How to Win SEO Projects and Influence Decision Makers – Business/Agency Growth

Most of SEO processes fail due to the lack of resources. Learn how to get buy-in from decision makers and support from stakeholders by following certain project management principles, mental models, useful frameworks and tools to achieve SEO success whether as an in-house specialist or consultant.

In this session you’ll learn:

• To show the value of the SEO opportunity by developing forecasts and benchmarks
• How to establish top-to-down and unified products goals that decision makers care about
• How to set and run pilot projects to prove assess and prove existing opportunities
• When and how to run SEO A/B tests with minimal tech complexity
• To establish, prioritize and communicate an SEO action plan that drives action
• How to implement a quality assurance and opportunity frameworks

… and more!