Aleyda Solis
International SEO & Founder - Orainti
Read more about Aleyda

How to Win SEO Projects and Influence Decision Makers – Business/Agency Growth

London 2021 | 19 - 19 November 2021 | 09:00

Most of SEO processes fail due to the lack of resources. Learn how to get buy-in from decision makers and support from stakeholders by following certain project management principles, mental models, useful frameworks and tools to achieve SEO success whether as an in-house specialist or consultant.

In this session you’ll learn:

  • To show the value of the SEO opportunity by developing forecasts and benchmarks
  • How to establish top-to-down and unified products goals that decision makers care about
  • How to set and run pilot projects to prove assess and prove existing opportunities
  • When and how to run SEO A/B tests with minimal tech complexity
  • To establish, prioritize and communicate an SEO action plan that drives action
  • How to implement a quality assurance and opportunity frameworks

… and more!

 

The Venue

Where is it?

8 Fenchurch Place is located through a large white doorway right next door to Fenchurch Street mainline station – also a short walk from Tower Hill underground and DLR stations. It’s also well within a 15 minute walk of Aldgate, Bank and Monument Stations.

8 Fenchurch Place
London
EC3M 4PB
United Kingdom
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