Dawn Anderson
Managing Director - Bertey
Read more about Dawn

The Ice-Berg Approach – SEO Power from What Lies Beneath

London 2018 | 11 - 13 June 2018 | 14:30

In a small-screen first and increasingly eyes-free search world, what lies beneath a site using semantic cues to replace content-heavy cognitive-load burdening pages can be very powerful.

This can be likened to an iceberg type approach or a model view controller approach to SEO with work done by pages deeper in the site to strengthen relevance for light, yet powerful user experiences.

We will look at using the bowels of the site and informational systems to lift organic search visibility, relevance and user experience concurrently. Tying this in with first and second level relatedness for disambiguation for both traditional search and concise brevity conversational search in natural language processing and strong, powerful site foundations.

The Venue

Where is it?

UnGagged is the only SEO conference to focus on real-word strategies that deliver real-world ROI, and UnGagged London 2018 was no different. We took over Leonardo Royal Hotel London St Paul’s (Formerly The Grange, St Paul’s) over 11th-13th June 2018 to bring you the latest instalment of no-BS advice. By banning recording devices, we ensure our content is exclusive and actionable – the information you gain won’t be obsolete by the time you return to the office.

10 Godliman Street, London, EC4V 5AJ
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