Jordan Koene
Jordan Koene
Chief Evangelist - Searchmetrics
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Increasing Your Content Data IQ

Las Vegas 2015 | 9 - 11 November 2015 | 11:00

Let’s cover techniques and tools for converting raw data into meaningful, easy-to-understand signals for your content efforts and campaigns. How powerful is your content? Today everyone produced content based on gut feeling. Content can be remarkably improved by using specific data to understand what users need. Most content creation and optimization is ill-informed as it is based on what “feels” good instead of what users require. Let’s change that with useful content data!

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3801 S Las Vegas Blvd, Las Vegas, NV 89109, United States
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