Using Internal & External Data to Optimize Enterprise Sites at Massive Scale
Learn how William’s team at LinkedIn uses data collected internally and combines it with data from search engines to develop the whole picture and optimize at scale. Identify weaknesses and correct them, see what’s working well and amplify it!
Poking around in Google’s Google Search Console Search Analytics in the web console is just the beginning. Even downloading via the API is still just warming up. Explore methods to tease even more data out to identify where the real opportunities lie.
What about testing? LinkedIn has a developed a state-of-the-art testing platform. Take a sneak peek and think through how to apply sound testing methodologies to your business.
Where is it?
UnGagged London takes place at etc.Venues County Hall, an iconic setting on the Southbank of the Thames. A few minutes’ walk from Waterloo and Westminster stations, County Hall sits shoulder to shoulder with The Houses of Parliament and The London Eye.
The Southbank area is packed with pubs, bars and restaurants, plus it’s really easy to get to, with great bus and underground links. So once the sessions are done and you’ve networked your socks off, you can explore the best London has to offer, right on the conference doorstep.
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